What is a category and what is a product category?

“ What is a category and what is a product category? ” are concerns of many people. In fact, these are commonly used words in life but few people know their true meaning.

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Category is a Sino-Vietnamese word commonly used in both written and spoken language of social life. The original Chinese character of this word is: 種類. Varieties include two elements: strain (origin) and type (classification). Initially, the concept of species was used to talk about the origin and classification of living things (including humans). Today, the concept of category is used in many industries, including business and goods production. The concept of commodity categories is a typical example.

A product category (or product category) is a group of products that are closely related to each other based on the following factors:

– Similar in function

– Sold to the same customer group

– Brought into the market through the same distribution channels

– Ranked at the same price level.

Or to put it more simply, a product category is a group of products that are similar in physical characteristics for similar uses. In economics, product categories are often classified according to the concepts of breadth and depth.

+ The breadth of the product category is measured by the number of product types in the product category.

+ The depth of product assortment is measured by the types of sizes, colors and models available in each product line.

For example, a company sells fabrics and has 4 product categories: silk, silk, raw fabric, and zin fabric. These four types are the breadth of the product range. The depth of assortment is classified by color, by water absorption, by price, and by customer (for children or adults).

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